British Airways Cuts Expenditures Essay Example | Topics and Well Written Essays - 500 words

British Airways Cuts Expenditures - Essay ExampleThis contest will be open to all however, the entries should be united with at least a round-trip ticket for the last 3 months and for the succeeding months. Particularly, it should be a story telling about taking off to novel heights in life-may it be a flying story of a person who decided to leave his family to study or work abroad or simply conquering the fear of heights.1. The target audience is mainly the loyal customers of British Airways. This is comprised of the people who have become a priced possession for the company. Thus, it is very weighty to protect them from the negative impact of bad publications, which means that they should always have a good impression towards the company.3. The processional budget is just small for this promotion as there is not much equipment necessary for the production. Collection of the entries can just be placed in British Airways ticketing offices.4. Your message strategy consists of a po sitioning statement and three support points. They address key target market problems by stating a benefit i.e. why the target market should worry about your product, service or company. A message strategy can be extremely detailed and is like a recipe for all market communication (Lawson Abinanti).